2013 UNC External Affairs Meeting

Monday, January 14, 2013

3:00 pm to 5:00 pm

Communications Officers Meeting Part I

5:30 p.m. to 7:00 p.m.

Common Group Dinners: Piola (1101 Environ Way, Chapel Hill)

Tuesday, January 15, 2013

8:30 am to 9:00 am

Opening Session

9:00 am to 10:00 am

Joint Session I: Uncommon Connections: UNC Communications Branding/Messaging Update
The UNC Communications Team is in the midst of planning for the launch of a new branding and messaging campaign.  Hear about that work and how your campus will be a part of the system's new communications plan. 
Joni Worthington, Vice President for Communications, University of North Carolina, and Scott Braswell, Director of New Media, University of North Carolina

10:00 am to 11:00 am

Joint Session II: Deconstructing the Demographics
An in-depth look at population, business innovation, and social trends that will reshape and ultimately define our community for future generations.
Dr. James H. Johnson, Jr., Director, Urban Investment Strategies Center at Kenan Institute of Private Enterprise, UNC Chapel Hill

11:00 am to 11:15 pm


11:15 pm to 12:15 pm

Joint Session III: Communicating with Executive Presence What you don’t say is sometimes more important that what you do say.  Learn about conveying the right message with non-verbal communication.
Dr. Heidi M. Schultz, Professor and Director of Management and Corporate Communication, UNC Kenan -Flagler Business School

12:30 pm to 2:00 pm

Luncheon w/Keynote Address: The Multicampus University of North Carolina: Its Origin and Early Evolution
Dr. John L. Sanders

2:00 pm to 5:00 pm

Joint Session IV: Negotiations
Dr. Alison R. Fragale, Mary Farley Ames Lee Scholar and Associate Professor of Organizational Behavior, UNC Kenan-Flagler Business School

6:00 pm to 8:00 pm

Dinner w/Panel Discussion:  An Outside the Box Approach to Marketing the UNC system
With NC's population growth the state gained an influx of individuals who are college-educated but not graduates of the UNC system and do not have any affiliations with our campuses.  This is a challenge as many of these new voters are also newly elected.  But with challenge comes opportunity and with an outside the box approach to marketing our system to these new residents, the State will benefit.  Hear how another industry addressed this same challenge.
Patrick Perkins, Vice President of Marketing, Hendrick  Motor Sports,  Doug Warf, Vice President Of Marketing / Executive Director Of Kids 'N Community Foundation, Carolina Hurricanes

Wednesday, January 16, 2013

7:30 am to 8:00 am

Continental Breakfast

8:00 am to 10:00 am

Communications Officers Meeting Part II

David Poteet, President of New City Media

8:00 am to 9:00 am

Government Relations Session I: Protocol 101- Avoiding missteps on your trips to Raleigh and DC
Learn best practices and proper protocol for meetings with elected officials.  Topics include: UNC DC office as campus resources, timing and scheduling, strategic messaging, and the value of Chancellor visits
Bradley R. Ballou, Director of Federal Relations, University of North Carolina,  Mark Fleming, Director of Government Relations, Blue Cross Blue Shield NC

9:00 am to 10:00 am

Government Relations Session II: Government Relations 101
This is a discussion on how we can effectively package university priorities in a new legislative environment.  This session is designed to provide attendees with tips from current lobbyists and former elected officials about the risks associated with poor access and communication strategies, identifying the key players in the lobbying process, developing strategies on maximizing and expanding your contacts list, and capitalizing on tactics to exert pressure in a timely fashion, and recognizing when you should hold off.

David Powers, Reynolds American, Inc., and BOG member

10:15 am to 10:30 am


10:30 am to 12:00 pm

Joint Session V: Congressional Budget/Appropriations Primer & State Budget Primer
If you are new to federal government relations or just needing a little refresher, then this workshop is for you.  Hear about the Congressional Budget/Appropriations process, learn basic but critical terms, and become familiar with timing and process.  You’ll also hear about Congressional situational awareness and places to go to get up to speed quickly on an issue.  On the state side, learn about the nuances of the budget process, the basics of bill crossover, and the roles and responsibilities of the various leadership positions.
Kimrey Rhinehardt, Vice President for Federal Relations, University of North Carolina, Charlie Perusse, Chief Operating Officer, University of North Carolina

12:00 pm to 1:30 pm

Luncheon w/Keynote Address: Title IV of the Higher Education Act focuses on financial aid.  Over the last few years Congress has tweaked portions of this section to deal with Pell Grants, and student loan interest rates.  With reauthorization of the Higher Education Act on the horizon, learn about the history of Title IV and recommendations for dealing with its challenges.
Celia Sims, Director Postsecondary National Policy Institute (PNPI) New America Foundation

1:30 pm to 4:00 pm




1:30 pm to 2:30 pm

Communications Officers Meeting Part III

Leslie Boney, Vice President for International, Community and Economic Engagement, UNC GA; Laura Fjeld, Vice President and General Counsel, UNC GA


Government Relations Session III: Government Relations Hot Topics
Hear from a diverse group of government affairs staffers about hot topics for the 113th Congress and the upcoming state legislative session.

Chris Hayes, Chief of Staff to NC Speaker of the House; Emily M. Dickens, Assistant Vice President for Federal Relations

2:30 pm to 4:00 pm

Government Relations Session IV: Federal and State Agendas:  Overview and Discussion
Discussion of legislative agendas for the 113th Congress and the 2013 Long Session at the General Assembly.  An overview of our strategic planning process and draft policy agenda will also be discussed.
Kimrey Rhinehardt, Vice President for Federal Relations, University of North Carolina,  Lesley A. Cates, Director of State Government Relations, University of North Carolina

4:00 pm


Confirmed Speakers

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Dr. James Johnson, Jr.

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Dr. Alison R. Fragale

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Dr. Heidi Schultz

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Dr. John L. Sanders

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Patrick Perkins

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Doug Warf

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Celia Hartman Sims


Should you have any questions, please contact Emily M. Dickens, Assistant Vice President for Federal Relations at 919-962-4628 or emdickens@northcarolina.edu.